Bloober Team Partners with Sapphire Entertainment Co., Limited to Launch Cronos: The New Dawn Across Asia
KRAKOW, Poland – May 19, 2025 – Following the success of the highly successful SILENT HILL 2 remake, Polish horror game developer Bloober Team is ready to terrify once again with Cronos: The New Dawn, launching later in 2025. The studio has just signed a distribution deal with Sapphire Entertainment Co., Limited to bring the digital version of the game to PC and Mac players across Mainland China, Hong Kong, Macau, and Taiwan.
In addition to the distribution of Cronos, the agreement also includes the release of Bloober Team’s previously critically acclaimed games, such as Observer: System Redux (2020), The Medium (2021), and Layers of Fear (2023), expanding the studio’s footprint in key Asian markets that are becoming increasingly receptive to the survival horror genre.
Announced in October 2024, Bloober Team unveiled Cronos: The New Dawn, a third-person survival horror game set across two distinct timelines: the decaying ruins of a dystopian future and the harsh realities of 1980s Poland. Cronos immerses players in the crumbling district of New Dawn, a setting inspired by the real-life Nowa Huta.
Blending psychological horror, time travel, and survival mechanics, Cronos: The New Dawn introduces a chilling new IP that’s already generating buzz among genre fans. The game’s recent gameplay trailer unveiled a unique survival horror mechanic: “Don’t Let Them Merge.” This feature reveals that enemies don’t stay dead—if not burned, fallen monsters can be reabsorbed, evolving into faster, more deadly abominations with new abilities.
“We are thrilled to introduce our titles to new players across Asia,” said Piotr Babieno, CEO of Bloober Team. “Titles like Observer, The Medium and Layers of Fear are among our most well-known horror games, and they were very well received in both Europe and the US. Now, we’re incredibly excited to share our new game Cronos: The New Dawn to an even wider audience. We’re especially eager to see how players respond to our survival horror experience set in 1980s Poland—a setting that may feel both exotic and intriguing to players in other parts of the world. The atmosphere is deeply immersive. Fans of true survival horror will find a lot to appreciate in what we do best: crafting a dark, chilling world with a compelling narrative and intense combat mechanics, enhanced by our unique merging system. We can’t wait to give players from Mainland China, Hong Kong, Macau, and Taiwan the opportunity to experience it for themselves.”
Cronos: The New Dawn is scheduled for release in 2025 on Xbox Series X|S, PlayStation®5, and PC via Steam. For more information go to www.cronosnewdawn.com or visit the following social media channels: X, Facebook, YouTube, Instagram, Discord
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About Bloober Team:
Founded in 2008, the Kraków-based studio Bloober Team specialises in creating deep and immersive horror games. With a team of over 250 creative specialists, the studio continuously pushes the boundaries of storytelling, delivering rich and complex narratives to players worldwide.
The studio’s award-winning portfolio includes titles such as the Layers of Fear series, Blair Witch, Observer: System Redux, and The Medium. Bloober Team’s most recent project, developed in collaboration with Japanese publisher KONAMI, was the highly anticipated remake of the iconic horror game SILENT HILL 2. The game has received widespread acclaim, earning positive reviews and numerous nominations and awards, including Game of the Year at the Horror Game Awards and Best Game of 2024 by IGN Japan.
In October 2024, the studio announced its newest title – Cronos: The New Dawn – a sci-fi survival horror set to launch in 2025.
Learn more about our projects by visiting our official website: www.blooberteam.com and following us on social media:
Facebook: facebook.com/BlooberTeam
Instagram: instagram.com/BlooberTeam