Snoopy’s Town Tale Relaunches with All-New Classic Animation Look to Celebrate Peanuts 70th Anniversary

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Snoopy’s Town Tale Relaunches with All-New Classic Animation Look to Celebrate Peanuts 70th Anniversary

Hit Mobile Game for iOS and Android Pays Homage to Charles Schulz with Complete Remake of Every Character and Animation in the Style of Classic Comics and Animated Specials


SAN FRANCISCO – October 4, 2019 – Animoca Brands (ASX: AB1) and its subsidiary Pixowl, a leading creator of world building experiences, today announced it has relaunched its hit game, Snoopy’s Town Tale, to celebrate the upcoming 70th Anniversary of Peanuts. Every character and animation in the game has been recreated in the style of Charles Schulz’s classic comic strip, with a hand-drawn, two-dimensional feel.

Snoopy’s Town Tale has attracted over 5 million players and has garnered four-star and higher ratings across the App Store and Google Play stores. In the game, Snoopy, Charlie Brown, and the rest of the Peanuts gang are building a town, with players joining them to help create a world packed with imagination, your favorite Peanuts characters, and classic moments from the beloved comic strip. Players can explore iconic locations from the comic strip as they complete each quest and mission. With this new look —plus new missions and stories—the game’s audience of Peanuts fans will have even more reasons to spend time with Snoopy.

“Over the past five years we have worked closely with Peanuts to create a world where fans can enjoy everything they love about Snoopy, Charlie Brown, and the rest of the gang,” said Arthur Madrid, CEO and co-founder of Pixowl. “Our Snoopy’s Town Tale team has collaborated to remake the entire game in keeping with Charles Schulz’s original vision for the characters because it’s a labor of love for them.”

“As we head into Peanuts’ 70th Anniversary, working with partners who truly understand the rich legacy of the brand is important to Peanuts Worldwide. Today’s Snoopy’s Town Tale update brings to life that legacy by celebrating the signature style and spirit of Charles Schulz and his characters,” said Roz Nowicki, Executive Vice President of Peanuts Worldwide.

In addition to the sweeping graphic overhaul of the game to immerse players in the classic look and feel of Peanuts, today’s update also brings a new character, Roy, and new school- themed adventures. Peppermint Patty is upset she’s never been awarded a Gold Star in school, while Charlie Brown considers his chances to win a city-wide spelling bee. This continues the game’s tradition of monthly new narrative and gameplay content so there’s always something new for players to experience.

Snoopy’s Town Tale is available for iOS and Android. The game is free-to-play with optional in-app purchases. To keep in touch with Pixowl and Snoopy’s Town Tale, please visit and follow us on Facebook.

About Peanuts

Charles M. Schulz first introduced the world to the Peanuts characters in 1950, when the Peanuts comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on popular culture. The new series Snoopy in Space will be launching on AppleTV+ on November 1, 2019. Peanuts animated specials and series air on major networks and streaming services, including ABC, Cartoon Network and Boomerang in the U.S., Family Channel in Canada, and the WildBrain Spark network on YouTube. Fans also enjoy Peanuts through thousands of consumer products around the world, amusement parks attractions, cultural events, social media, and a daily comic strip available in all formats from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students. The Peanuts characters and related intellectual property are 41% owned by WildBrain (TSX: DHX, NASDAQ: DHXM), 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by family of Charles M. Schulz

About Pixowl

Founded in 2011 and headquartered in San Francisco, with development studios in Buenos Aires, Argentina, Pixowl, Inc. is a mobile-game development company that creates and combines player-centric worldbuilding experiences and character-driven narratives. Pixowl’s experienced international team of dynamic innovators, developers, and artists give mobile and PC gamers the ability to build worlds featuring both original and IP-based content such as The Sandbox, Peanuts: Snoopy’s Town Tale, Garfield: Survival of the Fattest, Wonder Park: Magic Rides, Goosebumps HorrorTown, and Addams Family Mystery Mansion among others. Pixowl was acquired in 2018 by Animoca Brands and is in the process of launching the blockchain version of its hit franchise, The Sandbox, which is one of the most anticipated blockchain games. For more information about Pixowl, please visit or friend and follow them on Facebook and Twitter.

About Animoca Brands

Animoca Brands (ASX: AB1) leverages gamification, blockchain, and artificial intelligence technologies to develop and publish a broad portfolio of mobile products including games such as The Sandbox, Crazy Kings, and Crazy Defense Heroes as well as products based on popular intellectual properties such as Formula 1®, Garfield, Snoopy, Thomas & Friends™, Ever After High and Doraemon. Animoca Brands’ portfolio of blockchain investments and partnerships includes Lucid Sight, Dapper Labs (creators of CryptoKitties), WAX, Harmony, and Decentraland. The Company is based in Hong Kong, Canada, Finland, and Argentina. For more information visit or get updates by following Animoca Brands on Facebook or Twitter.