Pixowl Launches Goosebumps™ HorrorTown Haunted Halloween Event as Sony Pictures’ Goosebumps 2: Haunted Halloween Opens Nationwide October 12

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Pixowl Launches Goosebumps™ HorrorTown Haunted Halloween Event as Sony Pictures’ Goosebumps 2: Haunted Halloween Opens Nationwide October 12

Build and Populate a Town with Monsters and Kids—What Could Go Wrong, Especially When Slappy is Preparing a Huge Halloween Surprise?!

SAN FRANCISCO – October 12, 2018 – This year’s scariest Halloween Event is coming to your own… HorrorTown! Pixowl, creator of award-winning hit world builder games, today announced a new Haunted Halloween event for Goosebumps™HorrorTown, a character-driven simulation game where players collect monsters while building a quirky town, available on the App Store and Google Play.

Goosebumps: HorrorTown, which is based on R.L. Stine’s hit Goosebumps® book series and licensed by Scholastic, invites players to build and manage a seemingly quiet town where all is not as it seems. Players interact with both the human and monster sides as they collect iconic monsters including Slappy the ventriloquist dummy, scare townsfolk, and unlock compelling human characters. The game has been a hit with players, with over two million downloads and over 100 million hours spent building towns and scaring humans!

In the new Haunted Halloween event, the residents of HorrorTown are happily decorating their houses and planning their Halloween costumes. But Slappy is preparing an unexpected—and terrifying—surprise for everyone. Using the well-meaning attempts of two boys to create and advertise their business, Slappy will bring the town to the brink of utter chaos and destruction—or, as Slappy likes to think of it, “the best Halloween ever!”

“Since launch, Goosebumps: HorrorTown has provided players with an ever-growing assortment of characters, monsters, and adventures set in R.L. Stine’s scarily fun world, and our new Haunted Halloween event is the biggest addition to the game yet,” said Arthur Madrid, CEO and co-founder of Pixowl. “Only your efforts can prevent Slappy from destroying everything the town’s  residents have built, so join other Goosebumps fans in HorrorTown as Goosebumps 2: Haunted Halloween opens.”

In Goosebumps HorrorTown, players take on dual roles: gathering a gang of mischievous creatures to terrify townsfolk and playing as youngsters who investigate monster activity. As monsters, players can scare humans to obtain special materials and add new creatures, while as humans they can explore the map to unlock new areas and adventures, gather resources, craft items, and spy on the monsters.

Haunted Halloween Features:

  • Build and manage a town with 50 new missions inspired by the film!
  • Four new characters: Sarah, Sonny, Sam, and Walter!
  • 10 new monsters including Witches and the Headless Horseman!
  • 50 new buildings and decorations

Following today’s new Haunted Halloween event, Goosebumps HorrorTown will continue to be expanded and supported with fresh adventures and exciting new content. Players are invited to come experience a scary good time this Halloween… and beyond!

To keep in touch with Pixowl and Goosebumps HorrorTown, please visit www.pixowl.com and follow us on Facebook, Instagram and Twitter.


Goosebumps 2: Haunted Halloween makes its way to theaters nationwide on October 12, 2018.



About Goosebumps 2: Haunted Halloween

Halloween comes to life in a brand-new comedy adventure based on R.L. Stine’s 400-million-selling series of books.

Directed by Ari Sandel, the story is by Rob Lieber and Darren Lemke. The screenplay is by Lieber based on the Goosebumps books written by R. L. Stine. The film is produced by Deborah Forte and Neal H. Moritz. Timothy M. Bourne and Tania Landau serve as executive producers. The film stars Wendi McLendon-Covey, Madison Iseman, Jeremy Ray Taylor, Caleel Harris, Chris Parnell and Ken Jeong.


About Sony Pictures Entertainment

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., which is a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. SPE’s Motion Picture Group production organizations include Columbia Pictures, Screen Gems, TriStar Pictures, Sony Pictures Animation, Stage 6 Films, AFFIRM Films, and Sony Pictures Classics. For additional information, visit http://www.sonypictures.com/corp/divisions.html.


About Pixowl

Founded in 2011 and headquartered in San Francisco, CA, with development studios in Buenos Aires, Argentina, Pixowl, Inc. is a mobile game development company. Pixowl’s experienced international team of dynamic innovators strives to meet and exceed the desires of mobile game players worldwide by blending exciting gameplay, comic book art and character-driven storylines. With the success of its iOS games including The Sandbox/The Sandbox Evolution, Peanuts: Snoopy’s Town Tale, Goosebumps: HorrorTown & Garfield: Survival of the Fattest, Pixowl has already established itself as a leader in casual mobile games and IP-based games. For more information about Pixowl, please visit www.pixowl.com or friend and follow them on Facebook and Twitter.


About Scholastic Entertainment

Scholastic Corporation (NASDAQ: SCHL) is the world’s largest publisher and distributor of children’s books, a leading provider of core literacy curriculum and professional services, and a producer of educational and entertaining children’s media. Scholastic Entertainment, the media division of Scholastic, brings quality, family-oriented content across multiple platforms to audiences across the globe. Among its award-winning productions are the animated series Clifford The Big Red Dog, The Magic School Bus and The Magic School Bus: Rides Again as well as the Goosebumps film franchise and live-action series. With several feature films and both live-action and animated series in development, Scholastic Entertainment continues to build celebrated children’s brands worldwide.



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