The Sandbox Partners with SHIFT UP, Ushering New Experiences From Popular Mobile Title, Destiny Child

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The Sandbox Partners with SHIFT UP, Ushering New Experiences From Popular Mobile Title, Destiny Child


  • Destiny Child NFTs in voxel form will be introduced to The Sandbox metaverse
  • Players will be able to create their own content using these purchasable Destiny Child NFTs
  • The Sandbox metaverse will expand with Destiny Child’s characters and story elements on SHIFT UP’s new LAND


HONG KONG – Feb. 14, 2022 – The Sandbox, a leading metaverse platform and subsidiary of Animoca Brands, announced today that it has partnered with SHIFT UP, one of the top game developers in Korea to bring experiences from its popular Destiny Child IP, in voxel form to its own dedicated LAND in The Sandbox metaverse. Players will be able to purchase NFTs to create a variety of content, including games, amusement parks, home parties, social events and more.


“We welcome SHIFT UP to The Sandbox metaverse,” said Cindy Lee, the head director of The Sandbox Korea. “Destiny Child’s fans can encounter brand new experiences more than just that expand beyond gameplay in The Sandbox.”


SHIFT UP was founded in 2013 by one of the best art directors in Korea, CEO Hyung Tae Kim and is a leading game developer with its original design and development technology. Destiny Child, a mobile narrative Collectable Character Game (CCG) known for its high-quality illustrations and diverse characters, ranked first in Google Play and App Store when it was launched in October 2016.


The Destiny Child universe continues to grow with partnerships across games, comics, stores, and others and is now expanding into the metaverse.


“We are pleased to collaborate with The Sandbox, the leading metaverse platform,” said Jackie Lee, COO of SHIFT UP. “We hope the players can enjoy Destiny Child’s character and story in this user-centered metaverse platform, The Sandbox.”


More information about The Sandbox can be found on the official website.



SHIFT UP was founded in 2013 by CEO Hyung Tae Kim, who is one of the best art directors in Korea. It is a game developer which leads the market with its original design and development technology. After their big success of ‘Destiny Child’ which was released in 2016 in the Korean market, they continuously have been producing added value from IP partnerships in various fields such as games, comics, stores, and so on. Along with ‘Destiny Child’, SHIFT UP has upcoming projects of ‘NIKKE: Goddess of Victory” and “Project EVE” which bring expectation as a huge IP holder.


About Destiny Child

‘Destiny Child’, which is the first title produced by SHIFT UP, is a mobile Narrative CCG that gives depth and motion to more than 500 characters designed by Hyung Tae Kim along with Korean top illustrators using Live 2D technology.


The players become an Archfiend Candidate to enjoy automatic turn-based battles by collecting and deploying hundreds of characters. They also can enjoy not only splendid illustrations which stimulate the desire to collect, and colorful skill motions but also strategic play using normal skills, drive, slide, etc.


It has been topping the list of App Store and Google Play since it was first released in October 2016.


About The Sandbox

The Sandbox, a subsidiary of Animoca Brands, is one of the decentralized virtual worlds that has been fueling the recent growth of virtual real-estate demand, having partnered with major IPs and brands including Adidas, Snoop Dogg, The Walking Dead, Deadmau5, Atari, Rollercoaster Tycoon, Care Bears, The Smurfs, and more. Building on existing The Sandbox IP that has more than 40 million global installs on mobile, The Sandbox metaverse offers players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences and to safely store, trade, and monetize their creations. For more information, please visit and follow the regular updates on Twitter, Medium and Discord.