The Sandbox opens new virtual neighborhoods themed around 14 major brand partners with three LAND sales

posted in: Press Release, The Sandbox | 0
Press Kit Media Inquiry


The Sandbox opens new virtual neighborhoods themed around 14 major brand partners with three LAND sales

Featuring major brands such as Paris Hilton, TIME, Tony Hawk, Snoop Dogg, Cut the Rope, and FaZe Clan, the LAND sales will expand opportunities for users to host parties by the Playboy MetaMansion, create a lifestyle experience near Cipriani, or immerse themselves in Nipsey Hussle’s universe in The Marathon City

Hong Kong – 22 November 2022 – The Sandbox, a leading decentralized metaverse and a subsidiary of Animoca Brands, today announces the sale of over 1,900 LAND parcels, where future LAND owners will truly own and be neighbors with a selection of 14 brands and celebrities, starting 24 November 2022 at 1pm (UTC). The world leader in virtual real estate, The Sandbox will sell LAND parcels among its 166,464 LANDs that make up its metaverse valued over $1B, based on the average price of the 100,000 LANDs sold thus far.

The sale will occur over three separate waves lasting from November through early 2023, each of which will be themed around a distinct neighborhood featuring curated brand partners, including Tony Hawk, FaZe Clan, Playboy, The Marathon, Cipriani, TIME, Paris Hilton, L’Officiel, Cut the Rope, Voxies, Dogami, Playground Studio, and Hermit Crab. Each wave will include standard and premium LANDs, and also exclusive larger ESTATEs that will be put up for auction directly on OpenSea. One exclusive ESTATE next to Snoop Dogg’s LAND will also be put up for auction on OpenSea, giving users one more chance to be neighbors to the SnoopVerse.

Premium LANDs located in the neighborhoods  of major brands are particularly scarce, and come with exclusive premium digital collectibles for fans of those brands. Premium LANDs also increase staking rewards and allow owners to use their collectibles in Game Maker to create unique experiences.

To ensure a fair purchasing process, opportunities to participate in both standard and Premium LAND sales will be granted via:

  • A raffle system, which will ensure fairness of access to LAND
  • A KYC process, which will validate that all entrants are individuals with sufficient SAND (at least 1,011 SAND) on the Polygon network to purchase a LAND in their account. 

All raffles will be run in the same manner for each wave, where an individual can register for either the standard or Premium one, or both.



LAND owners in these new neighborhoods will be able to create unique gaming experiences around three distinct themes: California Dreamin’, representing California-themed brands such as Playboy and The Marathon, the artistic Galleria neighborhood that includes partners such as TIME and Paris Hilton, and Voxel Madness, a gaming-driven neighborhood featuring Voxies and Dogami. Each neighborhood’s theme and brands allows fans and community members to purchase a LAND in the vicinity and host exclusive community events with fans. 



California Dreamin’ – Launching on November 24th at 1pm (UTC): This California-themed creative neighborhood, which will host LANDs from brands with a sunny west coast feel to offer LAND owners a beachfront vibe in the metaverse. Gaming fans will have a chance to build alongside FaZe World, skating fans will have an opportunity to build and play just a stone’s throw away from Tony Hawk’s metaverse skatepark. California Dreamin’ will also be home to Playboy and The Marathon City.



Galleria – Launching on 1 December at 1pm (UTC): The Galleria is a neighborhood built around fashion, media, and hospitality brands, with an upscale sense of style for discerning LAND owners. LAND owners can become virtual real estate developers on TIME Square or be neighbors with Paris Hilton. The Galleria neighborhood will also be home to Cipriani and L’Officiel.



Voxel Madness –  Launching early 2023: This gaming-themed neighborhood will be the home of game creators and studios, serving as the virtual local arcade for gaming fans around the world. This is the opportunity for fans of Cut the Rope, Voxies, Dogami, Playground Studio, and Hermit Crab, to create and host their own games alongside their favorite gaming universes. 



The Sandbox is building a unique Web3 platform where creators and brands can create a new format of entertainment – the pop culture metaverse – where we offer fun, creativity, and safety for fans,” said Arthur Madrid, CEO and Co-Founder of The Sandbox. “Bundling these brands together empowers players to buy a LAND to be Paris’ or Snoop’s neighbor or to build an experience close to Cipriani is historic. It offers not only a completely new way to make and play games but also to rediscover our culture together!”

“Our new themed neighborhoods allow brands, creators, and fans to live side by side in The Sandbox with shared passions and interests, forming a strong online community,” said Sebastien Borget, COO and Co-Founder of The Sandbox. “By further democratizing the purchase process, we are giving our community full access to the best and most popular LANDs.”

The LAND sales will begin on 24 November, 2022 for California Dreamin’, with the second wave following on 1 December, and the third wave early 2023. For more information or to register for a LAND sale, please visit

Part virtual real estate, part amusement park, The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space where worlds and heroes collide to make magic. Over 400 partners have joined The Sandbox, including Warner Music Group, Ubisoft, The Rabbids, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, and CryptoKitties, all following The Sandbox team’s vision of empowering players to create their own experiences using both original and well-known characters and worlds.



Find more information on The Sandbox on our Medium page:

Follow us on Twitter:

Like us on Facebook:

Message us on Telegram:

Join our Discord channel:


About The Sandbox

The Sandbox, a subsidiary of Animoca Brands, is one of the decentralized virtual worlds that has been fueling the recent growth of virtual real estate demand, having partnered with major brands including Warner Music Group, Ubisoft, The Rabbids, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, CryptoKitties, and more. Building on existing The Sandbox IP that has more than 40 million global installs on mobile, The Sandbox metaverse offers players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences and to safely store, trade, and monetize their creations. For more information, please visit and follow the regular updates on Twitter, Medium, and Discord.

About Animoca Brands

Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse. The company develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Darewise Entertainment, Notre Game, TinyTap, and Be Media. Animoca Brands has a growing portfolio of more than 380 investments, including Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit or follow on Twitter or Facebook.

# # #