The Sandbox Announces Partnership with Azerion, Introducing Habbo to the Decentralized Virtual World
Partnership will Allow Users to Socialize in a Habbo LAND in The Sandbox and Benefit from Interoperability with Habbo’s own Web3 Environment
HONG KONG – December 20, 2022 – The Sandbox, a leading decentralized gaming virtual world and a subsidiary of Animoca Brands, today announced a new partnership with the leading metaverse of Azerion, Habbo, a community-driven socializing and gaming platform.
The partnership will allow communities from The Sandbox and Habbo ecosystems to come together and create their own experiences and explore the metaverse together. Habbo’s first experience created in The Sandbox will mark the entry of its iconic Habbo Hotel and its receptionist, Frank, one of Habbo’s most well-known characters. In this new experience, players will help Frank take care of the hotel by completing engaging tasks.
The Habbo experience in The Sandbox will allow players to learn more about Habbo’s universe and history, while expanding its narrative with new events and plot points. The partnership also expands Habbo’s presence in Web3, which started with Habbo X, a Web3 socializing platform that will offer interoperability with its experience in The Sandbox.
“In many ways, Habbo has laid the foundation of a social virtual world where over 300 million avatars connect around social experiences over two decades,” said Sebastien Borget, COO and Co-Founder of The Sandbox. “We’re thrilled to partner with them and build experiences in The Sandbox to empower their community with our #nocode Game Maker. This will enable the creation of more User-Generated Content and foster interoperability, showcasing the true potential of the open metaverse and Web3”.
“The Sandbox has done a phenomenal job of pushing the envelope in Web3, building a strong community and a star-studded list of partners,” said Jurriaan van Teunenbroek, Vice President of Games and Content at Azerion. “We are very excited to work with The Sandbox in our own Web3 journey to expand the metaverse through interoperability and collaboration.”
Part virtual real estate, part amusement park, The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space where worlds and heroes collide to make magic. Over 400 partners have joined The Sandbox, including Warner Music Group, Ubisoft, The Rabbids, Tony Hawk, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, and CryptoKitties, all following The Sandbox team’s vision of empowering players to create their own experiences using both original and well-known characters and worlds.
Find more information on the partnership at: http://register.sandbox.game/habbo
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About The Sandbox
The Sandbox, a subsidiary of Animoca Brands, is one of the decentralized virtual worlds that has been fueling the recent growth of virtual real estate demand, having partnered with major brands including Warner Music Group, Ubisoft, The Rabbids, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, CryptoKitties, and more. Building on existing The Sandbox IP that has more than 40 million global installs on mobile, The Sandbox metaverse offers players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences and to safely store, trade, and monetize their creations. For more information, please visit www.sandbox.game and follow the regular updates on Twitter, Medium, and Discord.
About Animoca Brands
Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse. The company develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Darewise Entertainment, Notre Game, TinyTap, Be Media, and PIXELYNX. Animoca Brands has a growing portfolio of more than 380 Web3 investments, including Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit www.animocabrands.com or follow on Twitter or Facebook.
About Habbo
Habbo is one of the largest virtual communities in the world. Founded in 2000, Habbo has expanded to nine online communities (or “hotels”), with paying customers in over 150 countries and more than 600,000 active users a month. In December 2022, the Alpha for their first fully Web3.0 integrated game, Habbo X, was launched. Habbo was originally developed by Sulake, a Finnish company owned by Azerion. The launch of Habbo X, a major release for the team, will act as a hub in connection with their other NFT offerings such as the Avatar collection and Room drop. This is just the tip of the iceberg and the very beginning of Habbo’s Web3.0 journey.
About Azerion
Azerion is a high-growth digital entertainment and media platform. As a content-driven, technology and data company, Azerion serves consumers, digital publishers, advertisers and game creators globally. Azerion’s integrated platform provides technology solutions to automate the purchase and sale of digital advertising for media buyers and sellers, supported by in market sales and campaign management teams. Through its technology, content creators, digital publishers and advertisers work with Azerion to reach the millions of people across the globe that play Azerion’s games and view its distributed entertainment content to increase engagement, loyalty and drive e-commerce.
Founded in 2014 by two Dutch entrepreneurs, Azerion has experienced rapid expansion driven by organic growth and strategic acquisitions. Azerion is headquartered in Amsterdam, the Netherlands and is a publicly traded company listed on Euronext Amsterdam. For more information visit: www.azerion.com
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