Jam City Teams With When We All Vote To
Mobilize Voter Registration In Advance
Of The Midterm Elections
Mobile Franchises Cookie Jam, Panda Pop, Genies & Gems, and Cookie Jam Blast Encourage Millions of Players to Register to Vote Before Midterm Elections
LOS ANGELES, OCTOBER 3, 2018 – Jam City, a global leader in mobile entertainment, providing social gaming experiences for millions of players around the world, today announced it is teaming with the national, nonpartisan not-for-profit organization When We All Vote to drive online voter registration. From October 3rd – 5th, players of Jam City’s hit mobile games, Cookie Jam, Cookie Jam Blast, Panda Pop, and Genies & Gems will be served a non-partisan reminder to exercise their right to vote, and register in time for the November 6th midterm elections.
Coinciding with many states’ deadlines for voter registration, during the first week of October, players of Jam City’s catalog of original mobile games will be served a full screen PSA, that reminds them to register to vote. With the average smartphone user spending 55 minutes per day playing mobile games, this message will be served to a vast, highly engaged audience, on a platform that packs the highest impact.
“Mobile is America’s platform for work, play, expression and information,” stated Jam City co-Founder and CEO, Chris DeWolfe. “With this partnership, it’s also a platform for action and involvement. Jam City has a unique opportunity to serve the millions of people that play our games each day on their mobile device, by connecting them with vital voter registration resources. We’re excited to partner with this esteemed organization and ‘mobilize’ the mobile games audience to make their voice heard in the midterm elections.”
95% of Americans own a smartphone, relying on their devices for entertainment, information and communication. With the ubiquity of these devices, more than 185 million Americans play mobile games. As the public at large continues to transition from traditional information mediums like television, newspapers and magazines, to mobile channels, mobile games offer an untapped connection point to inform and engage voters.
“We want to make sure that every eligible voter casts their ballot and makes their voice heard,” says When We All Vote CEO Kyle Lierman. “Partnering with Jam City allows us to engage with a larger audience through a medium we’ve never used before—mobile gaming. When we stay home, nothing changes. But when we all vote, we all do better.”
When We All Vote – a new national, nonpartisan not-for-profit brings together citizens, institutions, and organizations to spark a conversation about our rights and responsibilities in shaping our democracy. Namely, the responsibility of registering and voting. When We All Vote’s co-chairs are some of America’s most trusted voices, including Michelle Obama, Tom Hanks, Lin-Manuel Miranda, Janelle Monáe, Chris Paul, Faith Hill, and Tim McGraw.
For further information on voter registration, your polling location, and volunteering in your community, visit https://www.whenweallvote.org.
About Jam City:
Jam City is a global leader in mobile entertainment, providing social gaming experiences for millions of players around the world. Jam City was founded in 2010 by MySpace cofounder and CEO Chris DeWolfe and former 20th Century Fox executive Josh Yguado. Jam City is the creative powerhouse behind some of the highest grossing and most enduring social gaming franchises for mobile, including Cookie Jam (Facebook “Game of the Year” winner) and Panda Pop. Jam City is the go-to studio for Hollywood, having developed immersive, narrative rich mobile games around iconic entertainment brands including Harry Potter, Family Guy and Marvel Avengers. Jam City has 500 employees across studios in Los Angeles (HQ), San Francisco, San Diego, Bogotá and Buenos Aires. The Jam City team is known for its creative excellence and technological innovation in key areas including storytelling, data science and audience insights.