Juan Castro
Scott Fry








Scott is no stranger to the video game industry. Having worked in Sales and Operations for more than 12 years as well as being an avid gamer, Scott always had a very keen interest in PR. This interest began knocking harder while working at LucasArts. While he was busy making sure that LucasArts games were being manufactured and released on a worldwide basis, he become increasingly involved with the day-to-day responsibilities of the PR department.

His first experience in PR was helping to work LucasArts’ PR team on their E3 booth for over five shows/years. He would anxiously leave his Operations job once a year to become a PR person. That’s when he knew that he wanted to work in PR on a full time basis.

Scott’s Operations expertise also previously included time at Sanctuary Woods Interactive, Theatrix Interactive and Opcode. He then spent seven years at LucasArts where he secured the tools necessary to take on a role in the PR area of the gaming industry. Working within LucasArts for an extended period of time helped him to grow as an industry professional, while allowing him the opportunity to partake in many of the diverse PR campaigns being