FlickPlay launches first NFT collection “FlickyGang”, partners with The Sandbox to showcase phase 1 interoperability

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FlickPlay launches first NFT collection “FlickyGang”, partners with The Sandbox to showcase phase 1 interoperability

First ever-metaverse social media platform achieves blockchain integration, introduces signature NFT collection with multi metaverse applications and digital twin rewards


LOS ANGELES – 18 April 2022 – FlickPlay, the first metaverse social platform to overlay into the real world using AR Technology, and The Sandbox, a leading decentralized gaming virtual world and subsidiary of Animoca Brands, today announce a new partnership that will transform the way people socially engage and add value to their NFTs across both the FlickPlay and Sandbox metaverses. Users will be able to build their digital identities and earn real world utilities from the traits of their NFTs like never before thanks to FlickPlay’s first NFT collection, “FlickyGang”; 12,000 unique 3D creatures affectionately named “Flicky” living on the Ethereum blockchain which possess traits that grant access to IRL items, accessories, and experiences with digital twins. Flicky’s crossover into The Sandbox will be the first of many metaverse collaborations.


“FlickPlay’s goal is to help people build their identity and social status of their NFTs by creating videos with them in the real world using FlickPlay’s AR camera. The FlickyGang NFT collection will also demonstrate the first step towards true interoperability for its users, creating unique experiences across multiple metaverses. The Sandbox partnership signals our intention to activate and help users build their social status across platforms, this an important first step in creating a metaverse where people can transfer and utilize their assets with ease.” Said Pierina Merino, CEO, FlickPlay.


“Pierina is a one of a kind entrepreneur, she’s been developing FlickPlay in an exemplary manner, pushing for real world physical activation, and using geo-based AR technology to engage and activate community. She has been leveraging the technology and engaging it to create more immersive experiences that uniquely extend into the metaverse and The Sandbox, and I believe she is the first to do so.” Said Sebastien Borget, Co-Founder, COO, The Sandbox.


FlickPlay is the first interface to connect digital and physical properties to create tangible utility for users. In OpenSea, properties functionally exist as rarities; while on FlickPlay, not only do properties act as rarities, each property gives you access to unique IRL utilities. FlickPlay’s new “FlickyGang” NFT collection is leading the NFT 2.0 transition. As the first-ever NFT collection to be displayed in AR, the FlickyGang collection is pioneering the future of NFT social utility while bridging the gap between our virtual and physical experiences with the help of AR technology.


The FlickyGang NFT collection is made up of 12,000 unique 3D creatures living on the Ethereum blockchain. Each Flicky has a life of its own, as well as traits based on human experiences and emotions which highlight its personality. Traits in FlickPlay are accessories, items, and assets that Flicky NFTs hold. For example, fashion items like virtual shoes and clothes will also allow access to a claimable physical counterpart for NFT holders. Through this particular partnership, The Sandbox community will be able to own a Flicky, and claim different Sandbox utilities tied to Flicky traits, some of which can be seen below:

  • Select Flicky traits will allow holders to receive SAND tokens
  • 50 Flickys that wear The Sandbox hoodie will receive a Voxelized version of Flicky
  • 10 Flickys will hold a piece of Sandbox LAND as a trait on the FlickPlay platform, which will give them access to a plot of LAND in The Sandbox
  • 140 FlickyGang NFTs will grant SAND tokens to FlickPlay users


Note: Users will be able to claim their code on the FlickPlay app to access their Voxel Flicky on The Sandbox website. The Flicky will live in the user’s metamask wallet; alternatively, users can sell these NFTs in OpenSea and other markets.

FlickPlay’s blockchain integration will power the social utility of NFTs 2.0 – projects with tangible added value, as opposed to the much maligned “expensive JPEG” moniker first generation NFTs have acquired in the mainstream conversation. FlickPlay aims to build the speculative financial value of NFTs by empowering holders to use their likeness when storytelling with NFTs through videos to build their social capital. NFTs on FlickPlay are directly tied to real life access to utilities such as exclusive experiences and products in the real world that extend owners experience.


As the metaverse’s leading decentralized gaming virtual world, The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space where worlds and brands collide to make magic and create real utility and economy. FlickPlay joins over 200 existing partnerships including Paris Hilton, Snoop Dogg, Adidas, Gucci, Warner Music Group, Ledger, HSBC, Ubisoft, The Walking Dead, Deadmau5, Steve Aoki, The Smurfs, Care Bears, Atari, ZEPETO, and CryptoKitties, all following The Sandbox’s vision of empowering players to create their own experiences using both original and well-known characters and worlds.


About FlickPlay
FlickPlay, the first social metaverse platform to overlay into the real world using AR technology, is led by Pierina Merino, CEO and Founder. One of the leading immigrant, female CEOs in the tech, web3, and AR metaverse spaces. The platform raised $6.3 million, backed by global VC firm Lightspeed Ventures and co-led by San Francisco-based Abstract VC. Flickplay is already partnering with over 20 retailers including the district of Downtown Santa Monica to blend the metaverse and the real world.

Find more information on FlickPlay on our website page: www.flickplay.co
Join our Discord channel: https://discord.gg/yFhXbRnsgj
Follow us on Twitter: https://twitter.com/flickplayapp
Follow us on Instagram: https://www.instagram.com/flickplay/
Like us on Facebook: https://www.facebook.com/flickplay.co/

About FlickyGang
FlickyGang are 12,000 Unique 3D creatures living on the Ethereum blockchain. The first-ever NFT collection to be displayed in AR lives on FlickPlay. Flicky is a chameleon that has always existed within our universe. When Flicky was seen for the first time, it absorbed all human experiences & emotions up until it was discovered. Flicky’s traits reflect its personality and grant access to IRL utilities to its holders that extend their digital experiences and physical realities. Own a Flicky to become a part of the FlickyGang.

Find more information on FlickyGang on our website page: https://flickygang.io/
Follow the FlickyGang on Instagram: https://www.instagram.com/flickygang/


About The Sandbox
The Sandbox, a subsidiary of Animoca Brands, is one of the decentralized virtual worlds that has been fueling the recent growth of virtual real-estate demand having partnered with major IPs and brands including Adidas, Gucci, Warner Music Group, Ubisoft, Square Enix, Snoop Dogg, The Walking Dead, Deadmau5, Atari, Rollercoaster Tycoon, Care Bears, The Smurfs, and more. The Sandbox metaverse offers players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences and to safely store, trade, and monetize their creations. For more information, please visit www.sandbox.game and follow the regular updates on Twitter, Medium and Discord.

Find more information on The Sandbox on our Medium page: https://medium.com/sandbox-game
Follow us on Twitter: https://twitter.com/TheSandboxGame
Like us on Facebook: https://www.facebook.com/voxedit
Message us on Telegram: https://t.me/sandboxgame
Join our Discord channel: https://discordapp.com/invite/vAe4zvY


About Animoca Brands
Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights. It develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. The company has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Bondly, Lympo, and Grease Monkey Games. Animoca Brands has a growing portfolio of more than 170 investments in NFT-related companies and decentralized projects that are contributing to building the open metaverse, including Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit www.animocabrands.com or follow on Twitter or Facebook.